Released on = April 27, 2007, 4:54 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The reports follow the same digestible format, including all
of the information required to help companies in both industries plan their next
marketing strategies.

Press Release Body = The reports follow the same digestible format, including all of
the information required to help companies in both industries plan their next
marketing strategies. Each report includes an executive summary, definition of the
market, a breakdown of the market by product, and industry forecasts to 2012. The
activities of the major players are considered in both reports, including selected
company profiles.

Please read on for further details on each study...

\'Global market review of hosiery - forecasts to 2012\' (March 2006)

The retail market for hosiery was worth US$9.22bn in 2005. This report looks at the
hosiery market in terms of product categories, technical definitions and the history
of hosiery. The world market has been split in this report into the main global
developed and developing regions. Profiles are given of some of the major players,
including commentary on their marketing strategies. Forecasts are made for hosiery
consumption, and for products within hosiery to 2012.


This report defines women\'s hosiery, made primarily of nylon, as:

tights (called pantyhose in the US)
stockings
knee and ankle-highs
Chapter 1 Executive Summary

Chapter 2 Introduction

Chapter 3 looks at the hosiery market in terms of product categories, technical
definitions (which are important for this product group) and the history of hosiery.

In Chapter 4 estimates are made of the value in US$ of the sector. For 2005 the
sector is estimated to be worth US$9.2bn. The fundamental marketing issue in the
hosiery business is the battle for a share in a sector that has seen continuous
decline in the developed world over the last ten years. To accentuate this, the
world market has been split in this report into the main global developed and
developing regions. Forecasts are made for hosiery consumption, and for products
within hosiery to 2012.

Moving on from market economics, Chapter 5 addresses the product, styling and yarn
trends that will drive the industry forward. Legwear attracts attention, and so
there is a lot of press and industry comment around on the subjects of product
styling, shape, yarn innovation and the celebrity \"face\" of brands. Hosiery is also
dominated by technical and production trends, and these are considered in Chapter 6.

To do justice to the last point, in Chapter 7, profiles are given of some of the
major players, including commentary on their marketing strategies.

Finally in Chapter 8 a view is put forward of the future of the hosiery industry.

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